On the 5th March 2015, eight European design bloggers landed in London for the latest in a series of blog tours. Armed with the requisite tech and an insatiable appetite for good design, the group was ready to explore the best the city has to offer.

The London tour was a first collaboration between Design Bloggers United and at{mine}. As an interior design community we cherished the opportunity to bring together some of our most discerning beta members and connect around a shared passion for interiors.

As you can see from the beautiful illustration of the tour by Zoe More O’Ferrall, there was a lot in store for the group! Day two of the tour was organised by at{mine}, and we were pleased to arrange unique insight and access to some of Great Britain’s finest and best-loved brands and professionals, which we are proud to call members.

Up with the lark, the bloggers found themselves having breakfast at Heal’s, an iconic stalwart of the London design scene. After an insightful presentation of Heal’s history and present by creative director Carmel Allen, craft was the order of the day and the bloggers participated in two light-hearted workshops: knitting with Wool and the Gang and screen-printing with Augustine and Bridgland.

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Fashionable knitting with Wool and the Gang


Em Fexeus and Linda Elmin made their Nordic homelands proud


Screen printing with Augustine & Bridgland – Igor Josifovic looks pleased with the result!

On a fairly warm early March day that was showing the first signs of spring, the bloggers walked to their next stop, The New Craftsmen. With its curated collection of the finest British craftsmanship, The New Craftsman was an oasis of calm in the heart of the city. Here the bloggers got to participate in the creative processes of dyeing and stitching with designer/maker in-residence Lola Lely. The resulting textiles were later used as place mats when the group returned to The New Craftsmen for the evening dinner.


Artist-in-residence Lola Lely


The New Craftsmen – an oasis in the heart of Mayfair

During an afternoon visit at Liberty, arguably London’s most graceful department store, the bloggers enjoyed a presentation on the famed brand’s latest Secret Garden fabric collection by Head of Design Emma Mawston, and marvelled at the beautiful hand-drawn designs.


The Secret Garden Collection at Liberty


Original designs of the Secret Garden collection


Detail of a hand-drawn design

To end the day, it was a return visit to The New Craftsmen where the bloggers relished a home-cooked meal and copious amounts of wine with the founders, as well as an introduction to furniture designer/maker Gareth Neal’s Mindful Living exhibition and the rather hip Bothy Project (a series of off-grid art residency spaces found in Scotland).

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The bloggers hand-dyed and stitched place mats at supper

On Saturday, at{mine} invited the bloggers to one of our early beta members, West Elm on London’s bustling Tottenham Court Road. Each blogger had his and her styling credentials tested at when they were tasked with building a green memory of London using the brand’s new season terrariums and small plants.


Terrarium workshop at West Elm


Allan Torp’s non-conformist terrarium

Group Shot

The bloggers with their green memory of London

A big Thank You to Design Bloggers United, Heal’s, The New Craftsmen, Liberty and West Elm for such a fantastic series of community events!

See more on social media with the hashtags #BloggersTourLDN and #BloggersAtMine

//Photography: Susanna Vento and Linda Elmin for Design Bloggers United //