Interior Design Blog

Interview: Designer Sian Zeng

Sian Zeng, designer, wallpaper, home accessories

London based designer and entrepreneur Sian Zeng is a multi-talent: She was born in China, moved to Hungary, graduated from Central Saint Martins in London, won the Elle Decoration Young Talent of the Year Award in 2010/2011 and now runs an award-winning design company and sells her imaginative wallpapers and interiors accessories all around the world. And as if this wasn’t enough, Sian is a member on at{mine} and shares her beautiful designs with our interiors community too. One thing was clear for us: We had to speak to this inspiring designer!

Sian Zeng, designer, wallpaper, home accessories

Tell us how you founded your eponymous design company Sian Zeng? 

I created my signature magnetic wallpaper for my final degree show project. It got a lot of attention from the press and the public liked it too, so I knew I needed to develop the idea into a product. My big break came when Hilary Duff’s interior designer saw my magnetic wallpaper prototype online and ordered several rolls from me to create a nursery for Hilary’s son. This allowed me to put the wallpaper into production and since then I’ve launched several wallpaper collections and complementary products like cushions and prints.

Sian Zeng, designer, wallpaper, home accessories

Sian Zeng, designer, wallpaper, home accessories

Did you always want to be a designer? 

I always loved drawing and designing but my Chinese parents weren’t keen, so I did a degree in economics before going to Central Saint Martins to study design. They are now fully supportive of my design career and I know I’ve made the right decision.

Sian Zeng, designer, wallpaper, home accessories

What is the inspiration behind your imaginative designs?

I draw a lot of inspiration from stories, be they ancient folklore or something I dreamed up myself. I translate those ideas into products so that other people can experience my concepts through my products.

Sian Zeng, designer, wallpaper, home accessories

Do you have a customer in mind that you are designing for? 

When I’m designing I usually have a space in mind – how the design will sit visually and conceptually within a space and how users will interact with it.

Whose home would you love to kit out with your wallpapers and fabrics?

I would love to have my work in Tim Walker’s house and see photos taken by him. I have huge admiration for his work; his photographs always tell an epic tale and are staged so beautifully.

Sian Zeng, designer, wallpaper, home accessories, atmine

You’re a beta member of at{mine} – tell us about your experience! 

What I love about at{mine} is that the community is very dedicated to interiors and styling so you see a lot of interesting photos taken by the members themselves that you don’t find on other platforms. You can see people’s real homes and not a photoshoot that is usually quite unrealistic to achieve in a real home. It is also a great place to find out where to purchase products you like straight from the pictures.

When I just started using at{mine}, Kimberly Duran from Swoon Worthy saw my Tropical Bloom wallpaper and got in touch with me for a collaboration. She did an amazing job with our wallpaper and wrote several great blog posts about us. She is also a really nice person so I’m glad we got connected through at{mine}.


What’s next for Sian Zeng? 

I’m experimenting with Chinese watercolour painting at the moment in preparation for our next wallpaper collection, which will be a depiction of a journey through mountains and forests.

Thank you very much, Sian!


  1. I first came across Sian’s work from photos of Swoonworthy’s (Kimberly) restyled living room on {at mine} so had to research it some more (it all starts with a photo and link – thank you {at mine}).
    It is so interesting to hear Sian’s journey.
    My personal favourite from her current collection is the Autumn Cloud Forest design but then I am a little partial to grey at the moment. Closely followed by the pink brown Woodlands design.
    I look forward to Sian’s new watercolour work, it is sure to be amazing (no pressure 🙂
    Jenny @seasonsincolour

    • Thank you for your comment, Jenny. We are happy you discovered Sian’s work as we too think she has an incredibly interesting and inspiring collection for contemporary homes.

  2. It’s wonderful to read about a multi talented female. Her work is really appreciable.

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